What's new

  • Bomb's Away

    For the plumpest, softest skin ever, get your hands on these hydration helpers. Minimalism is having a moment – between the slew of documentaries, bestselling books and #hygge design trends, I’ve been inspired to cut the clutter, especially on my bathroom vanity. Paring down the plethora of lotions and...

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  • Balance with belif

    When I think of a balanced lifestyle, I think of it from every aspect of my life. It’s not only about making healthy choices in terms of food and activity, it’s also about making quality time for loved ones as well as myself. Balancing career, family and health as an...

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  • Nama’stay balanced!

    Between kicking butt at work, maintaining a semblance of a social life and checking off every box on your forever-expanding to-do list, it’s easy to become a tad overwhelmed, ammirite? And in the age of #girlbosses and motivational Insta-quotes galore, that feeling can often be accompanied by a massive side-serving...

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  • Balance with belif!

      Calling all yoga lovers! We want to treat you to a hot yoga class to celebrate belif's arrival in Canada. Come and get to know the most truthful cosmetic brand in the world. Montreal: Moksha Montreal February 25 @ 4pm Toronto: Moksha Downtown February 26 @ 4pm ...

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  • Guest Blogger: Janine Falcon Part 2

    By: Janine Falcon I think it's obvious by the end of my previous post on the belif True Cream ingredients that I'd already been into my sample jars. Also obvious is that I had already formed a favourable impression of the Aqua Bomb and Moisturizing Bomb textures as well...

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  • Guest Blogger: Janine Falcon

    Belief The True Cream: Ideal for a Comfortable Winter By: Janine Falcon "Korean beauty" is so much more than two little words. The term means cutting-edge technology when it comes to formulation, texture, efficacy and packaging – and #grabbyhands when it comes to growing accessibility here in Canada...

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  • Guest Blogger: Jetset Justine

    BY JUSTINE LABONI Personally, I find that as I get wiser and older, I am more attracted to skincare that is simple and pure. The packaging, the glitz, the glamour - that doesn’t add up to much when it’s just you and your jar of moisturizer in front of...

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  • Bloggers Love belif!

    The most truthful cosmetic brand has teamed up with some of the most influential beauty bloggers in the business to spread the belif story of time-tested apothecary mixed with modern Korean skincare science. Meet our belif bloggers including Ania (@aniab), Jessica (@jessicaluxe), Sandy (@theprettysecrets), and Jaclyn (@jaclynforbes). With each Instagram...

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  • Where to Buy belif

    On October 1st belif will be available at select THE FACE SHOP, FRUITS & PASSIONS and NATURE COLLECTION store across Canada. Try our best selling and cult-favourite True cream moisturizing bomb with comfrey leaf for a true #moistureattack.

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  • WIN A TRIP: #ibelif Contest Closed

    At belif we believe in honesty, true ingredients, true formula, true safety, true benefit and true timelessness. To celebrate the launch of belif in Canada we want to hear what you believe in. Share a picture with #ibelif on Facebook, Twitter, or Instagram and tell us what you believe in for...

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