About belif

Time-trusted apothecary meets modern Korean skin care science.

Meet the most truthful cosmetic brand that is formulated with superior ingredients and efficacy in the safest and most honest way possible.

Inspired by 19th-century apothecary techniques, belif offers a unique range of products that follow Korea's intricate skin care regimen. Each effective formula uses the purest of ingredients powered by modern skin science and traditional herb processing methods.

belif delivers remarkable value to the skin by applying rich tradition and in-depth knowledge of natural ingredients. True quality. True benefit.

Napiers’ philosophy has been reborn through belif in the 21st century

Based on Napiers traditional herbal processing method that is “real” and “sincere”, belif takes its exceptional efficacy to develop tailored formula to suit today’s skin concerns. belif has reinterpreted the Napiers’ philosophy in the 21st century to deliver the 150-year-old traditional herbal processing method in all its beauty products.

Believe in our truth for your skin!

I am true, I am belif.
Discover a true herbal cosmetic brand.

True Ingredients

belif only uses selected priceless herbs as its ingredients.


True Formula

belif carries on a 150 year old tradition and philosophy from Scotland.


True Safety

belif only uses herbal formulas. No synthetic preservatives, dyes, fragrances, mineral oil and animal origin ingredients.


True Benefit

belif offers true benefits without any extravagance keeping its promise to be honest and truthful.


True Timelessness

belif presents you true eternal values which remain unchanged.